Saturday, June 17, 2017

New LA Soccer Team Crushes Logo Game

I'm not from the Los Angeles area originally, so I don't hold specific LA logos as sacrosanct. My mother loves the Dodgers more than most people love baseball, and I grew up with them as my favorite NL team, but their interlocking "LA" logo, taken from an earlier version of the PCL Angels franchise, resembles the typewriter font on any word processor. It's currently so beloved around here and in most baseball circles as to be essentially untouchable.

Enter to this crowded sports landscape a new soccer team, LAFC, headed by such LA luminaries like Magic Johnson, Will Ferrell, and Mia Hamm, and we may have the best LA logo of them all:


It's part art-deco, part homage to the OG LA soccer team Aztecs, partly based on the LA city seal, and incorporates elements of flight and power and speed, and we may have a winner.

Here's the graphic designer Matthew Wolff's explanation graphic:


When compared with the other LA logos, from Wolff's own site and we get to compare and contrast:


Without the emotional connections to the Dodgers and Lakers, which logo is even close? The Ducks footprint is pretty cool, and the Clippers is high art for comedy's sake, but really, it's not that close.

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