Monday, April 1, 2013

WNBA Updates Their Brand's Image

The WNBA have issued their new league logo:


I like it. But that may be a product of it not being particularly lame. It makes me think of Pat Summitt and the Lady Vols. But it's said that that look is based on the color scheme of the ball, the "oatmeal and orange" look. They player is as yet unnamed, leading to a guessing game as to who she is.

Here's a graphic explaining where the logo comes from:


Um, thanks for that. There's definitely worse problems and issues sports leagues have to deal with than introducing new logos on the verge of new and exciting eras in their sports. Namely in the case of the WNBA, what effect will Brittany Griner have on the profile of the sport and their league. If anyone can raise the needle of popularity of pro lady ball, it'll be Griner.