Tuesday, March 5, 2013

WTF: Adidas Assaults College Hoop Sensibilities

I'm not the biggest fan of college hoops. I follow it, but half-heartedly reading about it in the newspaper hardly makes me an expert. But when I see this new design from Adidas in their ever escalating war with Nike and Under Armor, I can't think of anything to really say:


I mean, besides, eh, excuse me? What the hell is going on in college hoop uniforms?

I'd like to note that I'm not an old-timer or a fuddy-duddy when it comes to uniform or jersey design. I don't scream bloody murder when a team updates their look, unless that update is awful to look at. I was a fan of the updated Blue Jays and Orioles logos from 2012, as well as the faux-back Tampa Bay Rays look.

This, though, is unspeakably bad. Am I wrong? Maybe people like it...the T-shirt look I don't loathe, although the more you get to see it in action the lamer it looks. That colorful camo crap is a garish play on the bad brown digital camouflage that the Padres rock occasionally:

 
I think maybe the digital camouflage and the colorful things that resemble it, like the shorts in that first picture, are current design facets that will in the future be as condemned as the early '90s NBA looks.

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