Logo Integrity

A recent trip to Escondido, and specifically to the Bistro of the Stone Brewery, gave us a hint of how to properly brand one's company. The integrity of the logo, if you will.

For Stone, like their most famous beer's logo, they use a gargoyle. The Arrogant Bastard gargoyle is changed a bit for the entire company, and here we see it on the menu:

Ignore the stinky cheese, I guess. We actually had that plate, now that I think of it. Only one cheese was particularly stinky.

Then, see the logo having been carved onto a light fixture:

Instead of holding a plate with stuff, it's holding a beer. Sweet.

Then, see it again on the wall in a large relief sculpture:

Branding and logo integrity, two things I haven't really touched on here so much, this being usually more about how the symbols were created or how they effect the populace they represent. But integrity of look is important.